Mazda Unites the Automotive and Fashion Worlds at GIIAS 2025

KatadataOTO – GIIAS 2025 is an opportunity for manufacturers to introduce their various innovations to visitors.

As done by PT Eurokars Motor Indonesia (EMI) as the brand holder for Mazda in Indonesia.

They announced a collaboration with Vone World and Dewi Magazine at GIIAS 2025.

The three of them carry the theme Movement Meets Craftsmanship. The collaboration presents a harmony between the automotive and fashion worlds.

Photo : KatadataOTO

Mazda, through its KODO Design, Soul of Motion approach, presents vehicles that prioritize aesthetics and functionality.

"Vona World is a high-quality craft product with a strong character," said Viya Arsawireja, Marketing & Communications General Manager of EMI at GIIAS 2025.

According to Viya, this value is in line with Mazda's principles. Because this Japanese manufacturer creates products that are timeless.

Yet they are relevant to consumer needs. So they can be relied upon by Mazda car owners.

"Quality is an essential element, both from the exterior and interior," Viya continued.

For your information, at the event, they presented models as live mannequins carrying the Vone World bag collection amidst the lineup of Mazda vehicles.

All the Mazda four-wheeled vehicles in the background are part of Mazda's 7th generation. 

The presence of the models strengthens the booth's character as an immersive exhibition space, with a creative approach.

Their appearance complements the design aesthetics of Mazda vehicles and reflects a shared value for beauty and attention to detail.

"We believe fashion and automotive share similarities in creating memorable experiences," said Ivonne Magdalena, Founder of Vobe World & Vone Official.

Launching Two New SUVs

As a reminder, at GIIAS 2025 Mazda launched two new cars, namely the New Mazda CX-3 Kuro and CX-60 Sport.

The Mazda CX-60 is designed to meet urban mobility needs. Offered in two variant options, both the Sport and Pro Edition present different characters.

Photo : KatadataOTO

Meanwhile, the Mazda CX-3 Kuro and Pro AutoExe versions come with a sportier look. They are also given an enhanced, more enjoyable driving feel.

The New Mazda CX-3 Kuro is offered at a price of IDR 417 million. The Pro AutoExe variant is then priced at IDR 565 million.

Then, the Mazda CX-60 Sport is priced at IDR 699 million and the Pro version at IDR 818 million. All are on-the-road Jakarta prices.