Suzuki Fronx Targets Fleet Market

KatadataOTO – PT Suzuki Indomobil Sales (SIS) has officially confirmed that their newest flagship product, the Suzuki Fronx, is targeting the fleet market. Preparations have also been made to meet the needs of government agency and business consumers.

“We are now accepting pre-orders. If government agencies, ministries, or private companies need the Fronx as an operational vehicle, they can go directly to our dealers," explained Harold Donnel, 4W Marketing Director of PT (SIS) during the Suzuki Fronx media test drive event in Bandung, West Java, on Monday (23/6).

He also emphasized that for the fleet needs of the Suzuki Fronx, specification adjustments will be made. Such as the main lights or lighting, body kit, and several other parts which he did not explain in detail.

But what is certain is that all Fronx types are being prepared for the fleet market. Because everything will be adjusted to consumer needs.

Photo : KatadataOTO

“Essentially, we are preparing for the needs of fleet consumers who want to buy the SGX, GX, and GL types. Of course, we are not limiting or going as far as creating a special lowest-end type for this," he added.

The Suzuki Fronx is a model that is already produced directly in Indonesia. Without hesitation, they have invested Rp 1 trillion to add a production line.

The large amount of funds invested by the company is proof of Suzuki Motor Corporation's confidence in the country's car industry. Moreover, their production facility is quite large at 108,000 units per year.

Not only that, the preparations for the Suzuki Fronx production process have been underway for quite some time. They needed about three years for the production process to be implemented.

Photo : KatadataOTO

Moreover, several components are still supplied by local suppliers so that the car's Local Content Level (TKDN) is expected to remain optimal. Later, the Indonesian-produced Suzuki Fronx will not only be sold for domestic needs but also for export.