Suzuki Fronx's ADAS Features Are a Magnet for Indonesian Consumers

KatadataOTO – Suzuki Fronx has recently become the SUV (Sport Utility Vehicle) of choice for people in the country. Launched in June 2025, this coupe-style car has already sold thousands of units.

Even at GIIAS 2025 itself, Suzuki Fronx sales dominated alongside the XL7. Both models garnered around 700 SPK (Vehicle Order Letters).

“As of this afternoon (26/07), approximately 30 percent of sales were contributed by the Fronx. The same figure was also contributed by the Suzuki XL7,” said Harold Donnel, Marketing Director of PT Suzuki Indomobil Sales (SIS) at ICE BSD City.

Entering a rather attractive segment in the country, the Suzuki Fronx has a strong foundation. Equipped with ADAS (Advanced Driving Assistance System) safety technology, it becomes a product advantage.

Photo : Special

This system, called Suzuki Safety Support, includes features such as DSBS (Dual Sensor Brake Support), BSM (Blind Spot Monitor), LKA (Lane Keep Assist), RCTA (Rear Cross Traffic Alert), LDW (Lane Departure Warning), VSW (Vehicle Swaying Warning), LDP (Lane Departure Prevention), Hill Hold Control, Parking Sensor, HBA (High Beam Assist), Around View Monitor, ACC (Adaptive Cruise Control) and HUD (Head Up Display).

Equipped with the safety system above, the Suzuki Fronx is said to have successfully attracted consumers. It was even mentioned that this S-badged brand is attracting first-time car buyers.

Born as an SUV, the Suzuki Fronx's appearance is appealing thanks to its attractive design. Strong lines are visible from the front bumper to the fender.

The same goes for the rear bumper, which makes the vehicle's form appear muscular. Then, to support a modern aspect, LED technology is embedded in the front and rear lighting sectors.