BMW Astra Reveals Challenges for Luxury Car Sales in 2026
28 January 2026, 10:00 WIB
The BMW Astra Used Car Festival will be held concurrently with GIIAS 2025 to make it easier for customers to find used cars.
By Adi Hidayat
KatadataOTO – BMW Astra sees that the Gaikindo Indonesia International Auto Show (GIIAS) 2025 can be utilized not only to increase new car sales. This is because many people are also looking for used cars.
Therefore, they plan to hold the BMW Astra Used Car Festival from July 23 to August 3, 2025. At the event, Pre-Owned cars that have passed inspection will be offered at special prices.
Not only that, every vehicle purchase will also come with various other benefits such as Life Insurance from Asuransi Astra valued at Rp 100 million, a free car eye 3.0, and free premium coating.
“This Premium Coating uses original BMW materials and, interestingly, comes with a five-year warranty,” said Teguh Widodo, Operational Manager of BMW Astra to the media (22/07).
Customers also have the chance to get a Samsung Galaxy Fold 6 and a Samsung Galaxy Watch 7 for every purchase at BMW Astra Used Car, on-the-spot appraisals, and test drives of various BMW models are also available.
It was previously reported that BMW Astra will offer various promos for customers who make purchases either at the exhibition location or at the dealership.
They are offering various new car purchase promos, starting from low installments with Astra Credit Company. Then there are also prizes such as a Nespresso coffee machine, an iPhone 16, a BMW Advance Car Eye 3.0, BMW Seal & Protect, up to a gasoline voucher worth 5 million.
Customers who purchase at the dealership from July 24 to August 3 also have the chance to get attractive prizes. Starting from a Samsung Galaxy Fold 6, a Pelita Air travel voucher worth 2 million, a BMW Accessories and Lifestyle voucher worth 2.5 million, and BMW Car Care worth 3 million.
Not only that, customers who want to come to the exhibition will also be provided with various conveniences. One of them is a free shuttle to GIIAS 2025 from BMW Astra Serpong.
“This way, visitors can park their vehicles at BMW Astra Serpong and then continue their journey using the shuttle bus. So there's no need to bother looking for parking at the exhibition location,” he concluded.
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