Yamaha's Hope to Increase New Motorcycle Sales in Indonesia
02 February 2026, 07:00 WIB
By Satrio Adhy
KatadataOTO – There are many ways to pamper loyal customers. Like what Yamaha Indonesia Motor Mfg (YIMM) has done.
They invited Yamaha Grand Filano Hybrid owners to ride and participate in various social actions and interesting activities.
The event was titled Grand Filano Stylish On The Road (SOTR). It was then held simultaneously in six cities on Sunday (15/06).
Starting from Bandung, Semarang, Yogyakarta, Bali to Makassar. Thus, it managed to attract a lot of attention from Yamaha hybrid motorcycle users.
"The great enthusiasm and positive reception from Grand Filano Hybrid riders is one of the reasons why Grand Filano Stylish On The Road is back," said Rifki Maulana, Manager of Public Relations, YRA & Community at YIMM in Bali.
Rifki explained that the event was intended from the start for riders who want to look fashionable.
Moreover, in this SOTR, participants were invited to play sports that are popular among young people. Such as golf, bowling, and padel.
Then there was also a fashion activity where participants used a white, beige, and green dress code.
During Grand Filano SOTR Season 2 on the Island of the Gods, the enthusiasm of the youth was immense.
This was evident from the number of groups that crowded the streets of Denpasar on their way to Bali International Golf.
Meanwhile in Bandung, participants were invited to try playing padel. A racket sport that is currently trending among young people.
The event began with a City Tour to Braga Street and a group photo before playing padel.
It didn't stop there; Grand Filano SOTR Season 2 participants were also equipped with insights on becoming social media content creators through a workshop.
Meanwhile in Makassar, the event opened by inviting participants to immediately play tennis together next to Tanjung Bunga Beach.
This was followed by an activity of touring the city using the Yamaha Grand Filano Hybrid.
"If previously during Ramadan we invited them to do social actions, this time we are holding elegant sports activities that are trending among young people," continued Rifki.
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