How V-KOOL Indonesia Survives Amidst Fierce Competition

KatadataOTO – V-KOOL Indonesia, as a pioneer of premium window film in the country, continues to maintain its quality. During its 30 years of existence in the country, they have continued to affirm their commitment to consumers.

Moreover, the competition for window film in Indonesia is getting tighter. The number of newcomers is heating up the rivalry.

At the GIIAS 2025 event itself, it is said that many new brands have emerged. They not only offer window film but also compete in PPF products.

“It seems like every month we see an increase (of new brands). Previously, we saw that brand had sunk, but at GIIAS 2025, it came back with PPF,” said Linda Widjaja, Marketing Director of PT V-KOOL Indo Lestari at ICE BSD (27/07).

Photo : Courtesy

According to Linda, the V-KOOL brand has had credibility for decades. Thus, it becomes a guarantee for potential consumers.

For that reason, customers do not need to doubt the quality of the V-KOOL brand. Then, the dealer network has also spread to various regions.

“Our network throughout Indonesia has 88 dealers. So it is very easy to find everywhere,” Linda then said.

Furthermore, the image of V-KOOL as a brand is already known by many people. It is also claimed to be listed on Nasdaq.

At the GIIAS 2025 event, V-KOOL introduced two flagship lines that became the main highlight. The first is the Ultimate Solitaire Series, an advanced window film equipped with XIR technology.

The heat rejection of the product is said to be the highest in its class. The technology within the product is capable of providing maximum comfort for the driver.

However, without sacrificing the vehicle's visual appearance.

Then, another new product is PPF (Paint Protection Film). This product comes as a solution to protect car paint from scratches and extreme weather without reducing the car's aesthetics.

Photo : Courtesy

At the annual GIIAS 2025 automotive exhibition, V-KOOL carries the "Own Your Drive" campaign. It is an invitation for vehicle owners to take full control of their driving experience.

This campaign is also a form of education for consumers about the importance of being original. Then, to appear confident and make the car a reflection of the vehicle owner's personality.

V-KOOL Indonesia occupies a booth in Pre Function Hall 9. The area reaches 104 square meters. During the exhibition, discounts of up to 30 percent are available.