BYD Becomes Best-Selling Chinese Car Brand in 2025, Sells 44,000 Units

KatadataOTO – Throughout last year, BYD became the Chinese car brand with the highest number of retail sales (distribution from dealers to consumers) in Indonesia.

Referring to data from the Association of Indonesian Automotive Industries (Gaikindo), BYD's retail sales reached 44,342 units and recorded a market share of 5.3 percent.

BYD's sales reached their highest point in October. A total of 8,243 units were delivered to customers.

There are various factors believed to be driving BYD's sales. For example, the provision of incentives, making the price of BYD electric cars increasingly competitive.

Photo: KatadataOTO

The presence of the small electric car, Atto 1, at GIIAS 2025 also contributed. The model was sold for Rp 199 million for the lowest trim.

After BYD, there is Wuling with retail sales of 20,607 units. In 2025, Wuling consistently maintained sales in the range of 1,000 units per month.

Wuling itself launched several new products in 2025 to maintain its sales figures. The models introduced focused on the electrification line.

The Wuling Cortez Darion comes in two variants, namely Electric Vehicle (EV) and Plug-in Hybrid Electric Vehicle (PHEV).

A sub-brand of BYD, Denza, ranked fourth among the best-selling Chinese car brands in Indonesia in 2025. 

Despite only presenting one car model, the Multi-Purpose Vehicle (MPV) Denza D9, its retail sales reached 7,324 units.

When it was first launched, BYD's retail sales reached 1,000 units in March and June 2025. However, the numbers gradually decreased and remained consistent at 200-300 units per month.

Denza is rumored to be expanding its product portfolio next year. Strong candidates to be introduced are the Z9 GT high-performance electric hatchback, as well as an updated version of the D9 called the D9L.

Photo: KatadataOTO

Chery also has a sub-brand in Indonesia, namely Jaecoo. Its retail sales were also satisfactory with 2,500 units supported by the Jaecoo J5 EV, J7, J7 SHS, and J8.

In full, here KatadataOTO summarizes the retail sales report of Chinese car brands in Indonesia for the January-December 2025 period. 

Sales of Chinese Car Brands in Indonesia January-December 2025

1. BYD: 44,342 units
2. Wuling: 20,607 units
3. Chery: 19,485 units
4. Denza: 7,324 units
5. Aion: 6,940 units
6. Jaecoo: 2,500 units
7. Geely: 2,194 units
8. MG: 1,856 units
9. GWM: 1,449 units
10. DFSK: 849 units
11. Xpeng: 824 units
12. Jetour: 804 units
13. BAIC: 677 units
14. Neta: 406 units
15. Maxus: 192 units
16. Seres: 151 units