BMW's Strategy to Boost Sales Ahead of Year-End

KatadataOTO – BMW as one of the luxury car manufacturers in Indonesia, is preparing a strategy to boost sales towards the end of the year.

They do not deny that their sales have also been affected amidst the weakening purchasing power that occurred throughout 2025.

For this reason, BMW is preparing a sales program and an exhibition titled Festival of Joy, which will be held on December 12-14, 2025, at the BMW Group Pavilion JIExpo Kemayoran, Jakarta.

“Don't miss this rare opportunity to experience Joy and own your dream vehicle,” said Peter Sunny Medalla, President Director of BMW Group Indonesia in Jakarta, Wednesday (03/12).

Photo: KatadataOTO

Sunny further explained that the BMW Festival of Joy event is also an important momentum towards the 25th Anniversary of BMW Indonesia in 2026 and the 110th Anniversary of BMW.

There are 10 BMW vehicle units, including their electrification line, that potential customers can try before making a vehicle purchase.

In addition, there are six product units from Mini, and five motorcycle units from BMW Motorrad.

In total, Sunny revealed that there are more than 40 combined test drive units from BMW, Mini, and BMW Motorrad available during the exhibition.

During the event, visitors can also enjoy BMW Lifestyle Merchandise, a Kids Corner, and participate in a Lucky Draw.

Interestingly, there is one unit of a BMW G 310 GS Off the Road motorcycle worth around Rp 180 million for a lucky buyer.

Photo: KatadataOTO

Then there are direct gifts that consumers can get if they purchase a vehicle from the BMW Group line at the exhibition.

For example, for every purchase of a 320i M Sport, 330i M Sport Pro, or 520i M Sport, a Direct Gift is available in the form of a BMW Lifestyle Collection and Accessories worth Rp 18 million.

For the M2 Coupe AT/MT, X7 xDrive40i M Sport, up to the M4 Convertible M xDrive, buyers will receive a Garuda Indonesia travel voucher worth Rp 10 million to Rp 20 million.

“Through this festival, we want to present an experience that connects a legacy of more than a century with the future of mobility, as well as being the opening for the 25th anniversary celebration of BMW's presence in Indonesia,” Sunny concluded.