Yadea to Bring Latest Products to Indonesia, Targeting Women

KatadataOTO – Yadea Indonesia is ready to penetrate the Indonesian market. One of its efforts is to continuously introduce new products.

Yadea, as a brand from China, has shown extraordinary progress over the last eight years. They market stylish electric-powered two-wheeled vehicles.

Not only do they market environmentally friendly units, Yadea also offers the latest technology and simplifies daily mobility.

In the near future, Yadea Indonesia is preparing a new electric bicycle unit for the Indonesian market.

Photo : Yadea Indonesia

The launch process is said to utilize social media platforms. This is being done because it is considered suitable for the character of the targeted consumers.

“This newest electric bicycle is the first product in Indonesia to be launched via TikTok Live. The launch is a form of our penetration to get closer to consumers,” said Andy Luo, Deputy General Manager of Yadea Indonesia in a press release quoted on (15/10).

It was further stated that their new product targets women. Therefore, the choice of that social media is considered appropriate.

Women, both young and adult, are said to be fond of the TikTok platform.

“We want to provide a new experience for consumers to get to know the product better, through an interactive approach in the digital era,” explained Andy.

Yadea Indonesia is scheduled to launch its newest product on October 16, 2025. The event will start at 7:30 PM WIB on the official Yadea Indonesia account.

Yadea's new product is said to be very supportive of women's needs, as it has a stylish appearance and a timeless design.

Their electric bicycle is said to carry a retro concept while still prioritizing fashion.

Five color options are available for consumers to choose from, including Retro Red, Pearl Gold, Noble Green, SakuraPink, and MintBlue.

Photo : Yadea

The technology in Yadea's new unit includes the use of SOC Battery Monitoring. There are also automatic headlights with both low and high beams.

Then there is TCS Traction Control, HDC Downhill Assist, Goddess Mode (soft start).

Meanwhile, the newest Yadea model will also be equipped with an automatic parking feature. The vehicle will enter P mode after being stopped for 60 seconds.