Mitsubishi Fuso: Ever Stronger, A True Business Mainstay

KatadataOTO – Mitsubishi Fuso once again asserts itself as the commercial vehicle brand most trusted by Indonesian consumers. This is proven by its latest achievement.

Based on survey results, Mitsubishi Fuso received the Top Brand Award 2025. They also entered the ranks of the Top 100 Brands in the commercial vehicle category.

This achievement further solidifies Mitsubishi Fuso as the commercial vehicle brand most trusted by Indonesian consumers. It also strengthens its position as a true business mainstay for 55 years.

“It is a matter of pride for us that this year Mitsubishi Fuso has started the year on a positive note. Thank you for the trust of Mitsubishi Fuso consumers in choosing us,” said Sudaryanto, General Manager of Business Communication at PT Krama Yudha Tiga Berlian Motors (KTB) in a press release (22/02).

Photo : Courtesy

The Top Brand Award itself is an award given to leading brands with outstanding performance in the domestic market. The appreciation is based on the Top Brand Index from Frontier Research.

The survey was conducted in 15 major cities with a total of 14,040 respondents. It was stated that there are three main aspects in the assessment.

Top of Mind Share shows how strongly a brand is embedded in consumers' minds. Top of Market Share measures the brand's dominance in the market.

Then there is the Top of Commitment Share, which reflects customer loyalty and a brand's future prospects.

Mitsubishi Fuso's latest achievement is said to show that they remain the top choice for business players. Thus, all commercial vehicle needs can be met by their vehicles.

What Mitsubishi Fuso has achieved, as mentioned above, is not instantaneous. Fuso has dominated the market for 55 years.

Photo : KatadataOTO

Capitalizing on the legendary Canter in the country and the Fighter X, this brand continues to be a mainstay in the industrial sector. Then there is the eCanter, the pioneer of the world's first electric truck.

As a market leader, Mitsubishi Fuso continues to provide the best business solutions for consumers. Through the development of more efficient and environmentally friendly vehicles.

KTB also provides increasingly integrated and innovative after-sales services. Mitsubishi Fuso's commitment to maintaining its reputation further strengthens its existence in the Indonesian automotive industry.