A Look at Chinese Cars Uniformly Priced at Rp 400 – Rp 500 Million

KatadataOTO – Chinese cars that enter Indonesia have several similarities. One of them is a similar selling price.

On average, manufacturers from China market their vehicles in the price range of IDR 400 - 500 million. This applies to gasoline-powered, Hybrid, and pure electric vehicles.

More specifically, the average selling price above is applied to the SUV (Sport Utility Vehicle) type. It becomes interesting because several of the models offered have received a positive response in the country.

When confirmed, several Chinese car brands uniformly stated that they have no specific reason for determining the vehicle's price tag.

Photo : KatadataOTO

“Actually, in terms of pricing, we look at the technology offered to the public. The features embedded in the car are already in line with consumer needs,” said Yusuf Anshori, Brand Director of PT Geely Auto Indonesia some time ago.

Moch. Ranggy Radiansyah, Marketing Director of Jetour Motor Indonesia, echoed a similar sentiment on a separate occasion. He even said the car's features already surpass those of its competitors.

For your information, Chinese SUVs sold in the IDR 400 - 500 million range include Geely EX5, Jetour X70 Plus, Jetour Dashing, BAIC X55, Wuling Almaz, Neta X, MG ZS EV, BYD Atto 3, GWM Haval Jolion, Chery and Jaecoo.

Then, according to observers, manufacturers from the Land of the Bamboo Curtain are playing in an area that is still empty. The offerings presented are more attractive than those from manufacturers from other countries.

“The car market in the IDR 400 - 500 million (price) range is also the second largest. This indicates there is a consumer market niche in that class,” said Josua Pardede, Chief Economist of Permata Bank to KatadataOTO some time ago.

This means the best-selling cars in Indonesia are still dominated by those in the IDR 200 - 300 million price range. And in general, car buyers in this segment are first-time car buyers.

Photo : Chery Indonesia

In the consumer class mentioned above, Daihatsu is one of the players. They even control a national market share of 17.5 percent (retail sales).

“Daihatsu remains committed to meeting the market needs for the LCGC, medium SUV, and pickup segments. Which are priced at approximately IDR 200 - 300 million,” said Sri Agung Handayani, Marketing Director and Corporate Planning & Communication Director of PT Astra Daihatsu Motor (ADM) in Jakarta (20/05).

In other words, consumers who buy cars in the IDR 400 - 500 million range are second-car buyers or additional buyers.